Preacher’s Daughter or Pervert’s Son?

In a radio session where she played her whole 90 minute new album, Ethel Cain instructs listeners to ‘lie in a dark room and think what you want about it’. I would have to agree that this is probably the best way to experience the newest project Perverts (2025). It’s the kind of music that you just have to let wash over you while you allow your mind to wander through the slow instrumentals and mournful vocals. Reminiscent of a bleak January day, it feels drawn out, cold and grey but in a way that somehow manages to be comforting and unsettling at the same time. Long periods of distorted noise and ambient instrumentals melt into soft melodies with simple, repetitive lyrics that have the effect of seeing shapes through a thick fog. 

Back in 2022, Cain’s debut studio album Preacher’s Daughter garnered critical acclaim and widespread internet fame with the single ‘American Teenager’ becoming popular on TikTok and even making it onto Obama’s favourite music list of 2022. Where Preacher’s Daughter was a concept album with a strong narrative, Perverts is not a continuation, though Cain has maintained the same uniquely Midwestern horror that makes her music so dark. Where Preacher’s Daughter told a tale of family trauma, sexual assault, murder and cannibalism, drawing on inspiration from her own relationship with identity and religion, her latest record seems to lean more into an exploration of religious and philosophical ideas.

Cain’s opening track Perverts is a 12-minute track of distorted vocals reciting the hymn ‘Nearer, My God, To Thee’. This is followed by periodic, electronic drones before melting into ‘Punish’. First released as a single back in November, Cain returns to her darker storytelling with the sound of a creaking swing and simple piano chords overlayed with distorted electric guitar, which will become a recurring presence throughout the album. ‘Houseofpsychoticwomn’ has a sort of pulsating white noise with hushed voices that make it hard to distinguish what’s being said, other than the repeated phrases of ‘I do’ and ‘I love you’. It feels like you’ve jumped into a washing machine whilst trying to eavesdrop on a conversation, but someone turned it on and now you’re stuck in an hour-long cycle of soapy water. This transitions into the slow drum beat and soothing vocals of ‘Vacillator’, with a melodic repetition of ‘If you love me, keep it to yourself’. ‘Onanist’ continues with distorted electric guitars and vocals that build to become a static climax and ‘Etienne’ is a much more peaceful instrumental of piano and acoustic guitar. ‘Thatorcia’ is fully instrumental with Cain’s gentle humming that makes me picture myself walking through an echoey church, which leads into the final track, ‘Amber Waves’ – one of my favourites – that flows, soothing and supine.

In ‘Pulldrone’ Cain speaks over a droning siren-esque noise listing her ‘pillars of Simulacra’, a concept based on Jean Baudrillard’s Simulacra and Simulation (1981) a cornerstone of modern philosophy which proposed that our sense of the real has been superseded by the ‘hyperreal’ – that is, an understanding of the material world based not on first-hand experience, but memories of replications of material reality. Baudrillard explained that, due to the modern nature of media and marketing, the line between reality and re-presented reality has become increasingly blurred. Whilst in the context of the album these pillars likely refer to a sort of spiritual ascendance, this could also be seen as a continuation of her response to Preacher’s Daughter’s reception. After publicly rejecting the fame she received for her first studio album, Cain criticised the internet for nurturing an ‘irony epidemic’ that tends to treat art with flippancy, stating ‘Don’t let the joke about it overtake the source material’. This album seems to resist the ‘irony epidemic’ Cain criticises, and the idea that meme-ified iterations of her artistic output could reduce, or replace, the impact of her work likely echoes Baudrillard’s theory.

Interestingly, Cain seems to mostly communicate with fans through her Tumblr account (yes, I did make a Tumblr account for this and it did crash my laptop). Considered by many as a dead form of social media and mostly associated with dramatic teenage girls of the late 2000s and early 2010s, it may seem like an odd place for an artist to share their work. However, following this sentiment that we dismiss too much as ‘cringe’, embracing this form of media that stereotypically has this ‘cringe’ reputation may be her way of combating this new lack of sincerity in social media.Whilst fans still seem to appreciate the new album, it hasn’t captured the larger audience that Preacher’s Daughter did and that was probably intentional, given Cain’s disdain for the attention she previously received. This seems to be a common theme amongst artists who quickly amassed internet fame on a platform that reduces attention span and promotes sound bites over full songs, with Chappell Roan famously shunning the limelight earlier this year. Creating 10 minute slowcore songs does seem like a logical way to reduce your fanbase to those who simply appreciate your music. For this reason, despite Cain’s popularity with the past US President, I doubt Perverts will make it to the White House, though it may be more fitting, considering the current US government. Even though I initially liked the album, it’s grown on me the more I’ve listened to it and I highly recommend listening the whole way through once, though I do understand that it’s not to some people’s tastes (housemates have told me to turn off my scary music before).

Written by Cassia Bennett

A Eulogy to Sincerity 

“You are better than a brainrot affinity.” – Millie Cain raises a thoughtful conversation on how we interact with music and whether social media has led us to devalue art and its content.

Whether sincerity is owed to music is not a debate I will be settling today – nor a question I believe I can answer. Unfortunately, the world doesn’t rotate based on reciprocity, meaning that what might be owed has not been given. How worthy is your work if it is not taken seriously? If it is taken with a laugh and a poke and thrown back in your face? 

The death of earnestness is one I mourn. A severe lack of counterculture to fuel an approach synonymous with post-postmodernism – we are breaking away from irony and cynicism and into a world of overflowing optimism & radical acceptance. 

While we can take into account those who do make art for fun, entertainment and amusement, this is especially popular in short form media content & has began to create an overwhelming build up of an audience expecting such. This is not a genre though, and for this audience they are beginning to expect that all they consume can be taken and viewed with a lens of ridicule that is undeserved. 

Streaming platforms also steal some integrity in this argument. Many artists discuss the importance of their audiences listening to their albums in order, in the arrangement they have painstakingly poured over for hours. To then be taken, spliced into separation and viewed as singular pieces. This brings forth the ‘clickbait’ or eye-catching content pulse that has begun to drive marketing pursuits generally. 

Finding and clinging to fixed ideas such as cannibalism as a metaphor for love was one such popular idea; must we be lured in by the grotesque and hideous to somehow understand? Buying into horror stories of wars being fought far away from our homes for content must be disciplined and those who pursue it, educated. 

Brain rot culture on tiktok is suffocating newsfeeds and art releases. We are currently in an ‘irony epidemic’, a term coined by Ethel Cain in a recent rant about such matters. A potentially post-post-ironic tone is being set and completely overshadowing critical thinking. Since when was taking genuine care and appreciation for art or music or film ‘cringe’? 

To explicitly state: having fun and making jokes in funny scenarios is always lighthearted and welcomed. With personal trauma, humour is a hugely successful tool for coping and comfort. Wrap yourself in that & in the warmth of your privacy. However, truly serious matters are being tainted by brainrot culture. Repeated comments / phrases that may have singularly been hilarious in one context, but are now being wielded as a crutch by people to avoid actually meaningful engagement with the media that is thrust before them. 

Our society on the whole have typically consumed media for escapism and we are so fortunate to have so many spaces to do so. To sit and listen to an album in its entirety with no distractions can be a fun, evocative, and lighthearted experience but it can also be reflective and appreciated as a dark piece of media. 

Fans are finding a severe lack of pensive discussion about art they appreciate. Yes, we understand your favourite artist ‘ate’ – we’ve seen it written a thousand times somehow. How did it make you feel? How did this carefully curated and meticulously crafted experience genuinely affect you? 

By having no sense of nuance and just taking sensitive and delicate topics at face value, we are losing personal opinions, swayed by senseless online reviewers who project their own media tractive dreams onto albums.

We can wade through desolate wasteland of content to try and find debates and discussions and shared ideas. Appreciation and awe feel rare and special in the waves of mindless, addled typing.

As previously mentioned, Ethel Cain is an artist of harrowing music; her album’s ‘Ptolemaea’ & ‘Hard Times’ are difficult to listen to, to feel and they push real introspection forwards. But after all, art and music can and should make you feel uncomfortable, and that is okay. To have such a diverse range of music available to us at all times is a gift, not something to avoid. Are we so detached from humanity that we cannot see and feel what is being placed in front of us? As adults, and in the older half of Gen Z, we do not need to censor ourselves from sensitivity. You are better than a brainrot affinity. 

Humanising artists is a change that must come soon. God forbid you actually might be annoying when you scream over people and shout them down. When you dissect their work into whatever is the most eye catching event. Instead of delving into their process and psyche, we delve into silly edits and stolen ideas. Artists do not owe you content. 

We will never be sated – despite the abundance before us. Listen deeply and truly, even to share that experience with those you love and sit and well in things that make you feel. And please, I beg you, create an opinion, hold it, mould it to your desire, but hold what is yours and don’t let it be tainted by consumerism. 

Words by Millie Cain