“Who’s Tom Brady?”: The monopoly of English football over the NFL

It is testament to the artistic brilliance of The Weeknd that everyone was raving about his half-time show at last week’s Super Bowl LV. Showtime has also recently announced a ninety-minute documentary that will go behind the scenes of the half-time spectacle that included so many of his global hits. However, it is another ninety-minute game that (controversially, for some) shares the same name that continues to dominate English sport. View counts and media coverage are stronger than ever, and sports such as American Football face an uphill battle to break the monopoly that football holds in England. 

In a parallel universe, Manchester United are 2-1 up against Chelsea in a thrilling FA Cup Final. Tensions are high, the fans are back in the stands and booing referee Mike Dean, who has just blown for half-time after awarding a contentious Bruno Fernandes penalty via VAR. Suddenly, the stage is being set for a Coldplay quickfire medley. Something just doesn’t sit right, does it? The primary purpose of half-time has surely got to be the players’ physical recovery, an inspiring team talk, and perhaps a social pint and quick toilet break for the fans. It is truly a ridiculous proposition that anything of the kind would happen in the world of English football.

The fact that the Super Bowl places such heavy emphasis on its interval displays its ever-increasing commercialisation, and how the focus on the sport itself is slowly being filtered out as advertisements and celebrities take centre stage. English football is very much a local as well as an international phenomenon, but the former always takes precedence – and it is that rawness and honesty at face value that connects so well with the pride and passion that so many English fans possess. Whilst some NFL games have been held in the UK to further its globalisation, the reverse could not be more unlikely due to the regional identity attached to English football. Additionally, the stop-start nature of American Football has come under fire from many Britons who have struggled to enjoy it, perhaps demonstration our impatience as a nation that lends itself to the free-flowing, fast-paced Premier League. 

The post-lockdown shift to staggered Premier League kick-off times, whereby all ten weekly games can be televised, has been monumental in viewership. When Sky Sports announced some games would be broadcasted freely from June 2019, records were instantly broken as over 5 million people tuned in for last season’s goalless Merseyside derby between Everton and Liverpool. Across the Atlantic, this year’s Super Bowl was the least-watched event since 2006. 

It should still be noted that American Football still has a hugely significant following in the UK. Whilst millions undoubtedly tuned in for the Super Bowl, it is clear to see some of the reasons why it is still some distance behind its English counterpart in terms of popularity and sporting identity, and to highlight the assets that have made football such a phenomenon in England.

How Lewis Hamilton is racing against racism in F1

Sir Lewis Hamilton – by far the standout name on the recently published New Year’s Honours list. Following his recent Sports Personality of the Year (SPOTY) award, the accolades are stacking up for the British F1 driver.

The SPOTY award has long eluded a curiously unpopular Hamilton, despite the fact that before his record-equalling Formula One World Championship title in 2020, he already had six to his name. His recent dominance within the sport has become somewhat of a routine, so one might ask: what was the difference this year that propelled him towards these two glorious honours? The answer lies in an all too familiar issue – the work he has done in the fight against racism, striving for equality and diversity, in the sport and beyond.

So often leading races from the front (quite literally), Hamilton knew that it would be the most impactful if it was him who picked up the mantle that needed to be filled in the summer. George Floyd’s death on 25th May 2020 had invoked a Black Lives Matter movement with momentum unheard of for decades, and Hamilton used his influence as the only black F1 driver as directly as possible. Wearing masks and t-shirts drawing attention to police brutality and the unjust murder of Breonna Taylor highlights his refusal to simply be an F1 driver, alongside his active decision to take a knee and show solidarity with the oppressed before each race.

Hamilton’s motives are deep-rooted, with Mercedes Team Principal Toto Wolff describing his proactivity in previous years, starting conversations about internal diversity and explicitly flagging up issues surrounding the shortage of minority mechanics employed by the team. Hamilton’s world domination in the context of being the sport’s only black driver has no doubt motivated him to inspire other young fans into believing that anything is possible, no matter your background, as he emotionally re-iterated on the team’s radio following his World Championship victory in Turkey. However, the individuality of his actions has only exacerbated the sport’s clear lack of unity behind such an important cause.

Whilst Premier League football has normalised the gesture of taking a knee, seven F1 drives – which equates to 35% – have refused to join Hamilton in his pre-race demonstrations. Such a global sport, which involves personnel from over six continents, displaying this awkwardly detached sense of social awareness is not only damaging to its reputation, but also a sign of where the genuine problems lie. With an entirely male driver line-up, including many who have family connections in the F1 hierarchy, there are already enough reasons why the sport is inherently restrictive – and its failure to stand with its champion in solidarity with the Black Lives Matter cause only worsens its image. Within the context of social issues, perhaps unsurprisingly, F1’s infamous partnership with Bahrain has long come under fire for the sport’s hierarchy turning the blind eye to its dismal human rights violations. As F1 welcomes a new CEO in 2021, Stefano Domenicali, the man must surely look into these issues to reshape the sport into an inclusive, diverse environment in which anyone can succeed. 

Whilst there are many rumours that Hamilton’s retirement is on the horizon, it is perhaps more important than ever that he remains in the sport and continues to fight for equality. Hamilton admitted this year’s victory felt different, given the added motivation of his unerring desire to utilise his platform for good. These feelings no doubt leave him hungrier than ever to pursue his goal and ensure anyone can enter the sport – regardless of race or background – in any capacity, be it a mechanic, driver or CEO. His efforts in 2020 have sealed Lewis Hamilton’s legacy, not only in his records and titles but as a role model who leads by example by tackling systemic issues in a sport that needs it more than ever.