Spotify Wrapped or Data Collection Glamorized?

It’s nearly time again for “Spotify Wrapped” — or in other words, it’s that time of year when, on top of having to cope with your dad’s out-of-pocket political rants drunkenly spewed over Christmas dinner, you need to worry about whether your music taste will stand the test of a public scrutiny more damning than that at a PMQ… via your own Instagram story. Spotify’s annual “Wrapped” feature is a fun, engaging experience for users and a genius marketing strategy, but it’s a ticking time bomb come November for anyone who’s spent the year stealth-streaming their way through questionable bangers. But should listeners be more worried about a different kind of privacy leak?

Spotify Wrapped is perhaps the most engaged-with example of data collection being rebranded into a positive event. Out with dissertation-length terms and conditions and in with colourful, personalised graphs (cue swooning) of our daily listening habits. The personal touch has the same draw of a BuzzFeed quiz or a zodiac deep-dive — our individuality is essentially externally validated without too much fear of rejection.

The shareable nature of the Wrapped statistics effectively serves as organic marketing for Spotify. What other brand can bank on going viral every single year just by making a few cleverly-coded animations? This strategy not only promotes the platform but strengthens user loyalty; we become attached to our data as a recorded part of our personal histories as if it were an album of baby photos. You’re not about to burn those precious memories by switching to Apple Music.

Imitation is the sincerest form of flattery — especially when it comes to marketing. Other services have followed suit of Spotify’s antics, with YouTube Music and Deezer now also offering annual insights into users’ top songs, artists, and playlists. Apple Music provides “Replay”, which unlike the former, is accessible year-round.

One could argue that by providing users with insights into their own data, such streaming services promote transparency and build trust, as users gain an insight into how their data can be utilised responsibly. Under a different light, Spotify palliates data collection by presenting it as ultimately beneficial to users. Aside from the other minor downsides of Spotify Wrapped—its susceptibility to false representation if the user’s listening habits vary and its potential to overshadow the enjoyment of music—, the company’s data collection practices have raised several privacy concerns that many users may not be fully aware of.

Spotify collects a much wider range of personal information than just listening habits. They harvest email addresses, names, contacts, payment details, precise geolocations, system usage, and advertising data. The platform then shares much of this data with various third parties, including advertising and marketing partners. This can be used for user profiling and targeted advertising.

Thanks to the implementation of data protection laws and GDPR, users have the right to access their data and understand how it is used. However, having this right and being able to effectively exercise it appears to be separate battles. Many users find it challenging to manage and navigate their privacy settings fully, and Spotify’s data retention policies—detailing how long personal data is stored and what users need to do to have it deleted—may not be fully transparent. 

In June 2023, Spotify faced a hefty fine of approximately €5 million by the Swedish Authority for Privacy Protection (IMY). The company fell short in its duty to handle users’ data access requests, marking a violation of the General Data Protection Regulation (GDPR). This sends a concerning suggestion that behind the glorious Spotify Wrapped, our other personal data is not as protected as we’d like.

This is part of a trend where data breaches and misuse of personal information are becoming increasingly common. If our identities are conceptualised as statistics and tightly defined categories, we leave little room for true individuality and play into a culture where our identities are sold as commodities. 

This taps into much broader ethical and scholarly discussions around the commodification of identity under neoliberalism. As theorists like Wendy Brown argue, neoliberalism thrives on reducing our humanity into quantifiable metrics — numbers that can be marketed, analysed, and sold. Spotify Wrapped, while delightful on the surface, exemplifies this process. Our love of art and music is an expression of ourselves, but data collection offers this empowering practice up to be digested by the capitalist machine (for lack of a less dramatic phrase). Basically, it dehumanises us.

Postcolonial theorists have pointed out how data collection practices disproportionately exploit marginalised groups, exacerbating discrimination. As Ruha Benjamin discusses, algorithms and data often encode biases that privilege dominant groups while marginalising others — a phenomenon Spotify and similar platforms are unfortunately not exempt from.

In commodifying our music taste and turning our individuality into a marketable product, Spotify Wrapped invites us to celebrate how effortlessly our humanity can be twisted and exploited beyond our control.

So, while I don’t suggest dimming your excitement for one of the cultural landmarks of the year—lord knows we need things to look forward to—it’s worth unwrapping any ignorance around how your data is used, and asking: what effect could that be having on you? What advertisements have you seen lately, and why have they been selected for you? Is your social media feed negatively impacting your mental health? Technology can make dreams come true, but it’s a devious genie — it doesn’t always have your best interests at heart.

Words by Felicity Haslin

A Dar(e)ing Foray into Bodily Fluids and Faulty Sound Design: Yes, I Went To See The Dare

So it’s like 2pm on Wednesday and I’m one flask of instant coffee and two RAND cold brews deep in Laidlaw (mind: alive) toying with the idea of committing to read Baudrillard’s Simulacra and Simulation for my dissertation when my phone chimes. My intestines clench – I wipe away an fading skidmark of hoisin sauce from my joul – I’m in the library – why is my Do Not Disturb off? I’ll tell you why: divine intervention. It’s an email from Warren Higgins at Chuff Media. “URGENT – RE: THE DARE TOMORROW NIGHT”. 

A tear forms in the corner of my eye, rolls down the side of my face. The sound of it hitting the floor reverberates off the cold, angular interior design of the library. The swathes of international students and Herefordshire finance bros in quarter-zips fall silent. They all know what has befallen Leeds… I will be present at The Dare’s gig at Belgrave.

Fast forward 29 hours. 19:00. My room laden with discarded jumpers. I stink of Versace Eros. I have toothbrushed away the red wine tidal mark from my bottom lip 3 times, but I’m starting to think it adds to my vampire-hit-by-a-car aesthetic. I have “All I Need” by Air on my speaker because I feel romanced by the air of the moment. I’ve used my honed research skills (a network of gay men on Instagram stretching from Scarborough to Southport) to recruit another twink to accompany me. I stub out my incense (“Tropical Lemongrass”) and saunter to the bus stop. 

20:30. Everything is red. Adult DVD is warming the crowd up. I turn to my compadre (“sebastiAn? Justice-y? Maybe.”). It’s pushing nine. He’s itching for the man himself to guess the colour of someone’s underwear. All the bodies in the room hold an abstract charge, part anticipation for an act whose USP is manifest eroticanostalgia, part awe of the negative space already held by a not-yet-present act whose USP is also a very rentable suit-and-sunglasses combo. We’ve been waiting: the crowd flicker like candles on the verge of burning themselves out, iPhone flashlights extend out between bodies in frenetic little blooming rings every time a sound technician comes to tamper with the synth. 

21:07. He emerges and the aerated agitation of the crowd bubbles over into a boiling, frothing fever for what is to come. “Open Up” does exactly what it describes as the first track, leading into a breakneck back-to-back performance of “Good Time”, “Sex”, “Perfume”, and “I Destroyed Disco”, the last two interrupted almost comically by brief technical issues that somehow aesthetically align themselves with the sleaze and artificiality of the product The Dare has marketed to us. But the atmosphere is anything but soiled. The pot continues boiling over. There is a sense, in this room, of a unique catharsis. It feels like an embodiment of a deceased pop dancefloor, immortalised as something of the past, something crumbled into territories of other genres for about 10 years, resurrected by a man iconicised by his non-descriptness, his grand interpolation of a milieu of electroclash artists dragged unceremoniously into a prior unrendered present-future.

21:45. The People have been waiting for this. The setlist descends (ironically) into “Elevation” and “You Can Never Go Home”, after an electric interpolation of “Guess” into “Bloodwork” from the rocket-fuel debut Sex EP (2023), giving us a minute to breathe. We are ready for an encore worthy of such a gig, hair matted with sweat and eyes bloodshot, a bass-amplified forcefield pressing in on the room from its edges. He acknowledges what we’re waiting for after telling us we’re his first European show to mosh for him, we roll our eyes: continental Europe doesn’t understand what year-round drizzle and 14 years of Tory office make catharsis mean. 

Then the metallic opening synths of “Movement” lead us into a three-track fury, moving into “All Night” and then “Girls” as the crowd begins lifting dancers into the air, throwing bras onto the stage, screaming “I LOVE YOU!” à la One Direction fanfic. The bass hits, hypnotic, we all know the words, acrylics begin ripping panelling off the stages, scratching grooves into the floor, throwing vodka tonic into the sky. Boys are kissing! Tits are out! I can smell Kesha! Or a Jack Antonoff who never met women who write lyrics in diaries! The roof opens up to the pitch of the night. Maybe we’ll all be swallowed. Maybe swallowing is part of the commitment to the performance. After all, what’s a spitter to a swallower, and what’s a swallower to The Dare?

Words by Kyle Galloway

Lewis Hamilton – Shifting Gears into the Fashion World

Lewis Hamilton, the 7-time Formula 1 World Champion, is a man of many talents. Known for his precision on the racetrack, Hamilton has also emerged as a force to be reckoned with in the fashion world. From his head-turning outfits at the paddock to gracing the Met Gala red carpet, Hamilton’s journey into fashion reflects his creative spirit and commitment to diversity and inclusion.

A Passion Beyond Racing

Hamilton’s love for fashion is anything but a passing interest. Over the years, he has showcased a bold and adventurous style with a penchant for experimenting with colours, silhouettes, and accessories. His appearances at high-profile events like the Met Gala have solidified his status as a fashion icon.

Notably, Hamilton attended the Met Gala in 2015, 2018, 2019, and 2021, making waves each time with his daring ensembles. From his sleek black leather look in 2015 to his 2021 white lace suit by Kenneth Nicholson—complete with a floor-length train—Hamilton consistently redefines masculinity in fashion. His September 2021 appearance was particularly noteworthy as he used his table at the event to spotlight emerging Black designers, a testament to his commitment to diversity. For the event, he worked with Kenneth Nicholson—a rising Black designer—to create a custom white lace tuxedo with a dramatic train. This gesture extended beyond the red carpet, as Hamilton purchased a table at the gala and invited several Black designers to showcase their work, spotlighting talent often overlooked by the mainstream fashion industry.

In interviews, Hamilton has described fashion as an extension of his personality and a medium to express himself. 

I’ve always been into fashion. It’s about experimenting and pushing the boundaries, just like I do on the track,” he shared.

This passion has led him to collaborate with renowned brands and eventually launch his own initiatives within the fashion space.

Memorable Paddock Looks

Hamilton’s influence on fashion extends to the Formula 1 paddock, where his outfits have become a cultural phenomenon. A few standout looks include:

  • Silver Puffer Coat and Plaid Pants at 2019 Japanese Grand Prix: This futuristic yet retro look perfectly combines high fashion with trackside practicality.
  • Bright Neon Suit at the 2021 Monaco Grand Prix: Lewis turned heads with an electric lime-green suit paired with reflective sunglasses, bringing streetwear flair to one of F1’s most prestigious events.
  • Floral Matching Set for the 2022 Miami Grand Prix: In collaboration with Casablanca, Hamilton sported a breezy floral-printed shirt and matching trousers, redefining tropical fashion on race day.

These outfits, among many others, show Hamilton’s willingness to challenge conventions and bring creativity to a traditionally buttoned-up sport.

Ventures in Fashion Design

Lewis Hamilton’s foray into fashion design is a testament to his creativity and commitment to making a positive impact through style. His most prominent venture, the TommyXLewis collaboration with Tommy Hilfiger, launched in 2018 and became a global success. This partnership wasn’t just about putting his name on a label—it was about creating designs that reflected his lifestyle, values, and vision for inclusivity in the fashion industry. 

Spanning several seasons, the TommyXLewis collections combine bold aesthetics with comfort and practicality. The designs are inspired by Hamilton’s dynamic life, blending streetwear with luxury fashion.

The collections are defined by bold colour palettes featuring vibrant hues like purples, reds, and golds alongside Tommy Hilfiger’s iconic branding. They incorporate statement graphics, motivational quotes and unique patterns, celebrating individuality and self-expression. Designed with a unisex appeal—the pieces challenge traditional gender norms while promoting inclusivity. Sustainability is also a key focus, with recent iterations using eco-friendly materials like organic cotton and recycled polyester, reflecting Hamilton’s commitment to environmental responsibility.

By prioritizing inclusivity and sustainability, Hamilton’s designs echo his advocacy for environmental and social justice, further intertwining fashion with his mission.

Watch Tommy Hilfiger x Lewis Hamilton

Fashion and Advocacy

For Hamilton, fashion is more than self-expression—it’s a platform for change. As one of the most vocal athletes on issues like diversity and inclusion, Hamilton uses his influence in fashion to highlight these causes. From championing emerging Black designers at the Met Gala to advocating for better representation across the fashion industry, he leverages his role to spark important conversations.

His commitment to inclusivity will take centre stage in his newest role as host of the 2025 Met Gala, along with fellow sports legends Lebron James, Pharrell Williams, Colman Domingo and ASAP Rocky. The theme of next year’s event will be “Superfine: Tailoring Black Style” – an opportunity that binds together two of his greatest passions: fashion and diversity. As a judge, Hamilton will play a role in honouring Black Dandyism and the styling of Black diasporic identity, which have frequently pushed boundaries while championing greater representation in one of fashion’s most prestigious events.

Setting Trends and Breaking Barriers

Hamilton’s impact on fashion resonates far beyond his personal style. He has inspired fellow athletes, particularly within Formula 1, to embrace fashion as a means of self-expression. Charles Leclerc, his future teammate, is another Formula One star whose fashion has attracted admiration. Growing up in Monaco, Leclerc channels the relaxed yet upscale style synonymous with the French Riviera. Lightweight linen shirts, tailored shorts, and loafers are his go-to for summer looks, often seen during his downtime by the Mediterranean. Additionally, his aesthetic leans toward a monochromatic palette, often wearing shades of black, white, navy, and grey. This minimalist approach highlights his preference for timeless, versatile pieces over trend-driven fashion. 

Lewis Hamilton’s ability to turn the F1 paddock into a runway has reshaped the image of motorsport, blending the worlds of high fashion and high performance. Last month, Formula 1 announced a historic 10-year global partnership with LVMH, set to commence in 2025 during F1’s 75th anniversary. Tommy Hilfiger has also expanded its involvement by partnering with the F1 Academy, an all-female racing series aimed at developing young female drivers.

Looking Ahead

Lewis Hamilton’s journey into fashion is only gaining momentum. Whether he’s designing collections, spotlighting emerging talent, or judging the Met Gala, Hamilton is making a profound impact on the fashion world. His bold vision, coupled with his unwavering commitment to diversity, ensures that he will continue to be a trailblazer both on and off the track.

In stepping into fashion, Lewis Hamilton proves that success knows no bounds. As he navigates this new terrain, he’s not only elevating his own profile but also paving the way for others to follow…

Alex Consani: Stuns in Jacquemus New ‘Winter Retreat’ Campaign

Our favourite IT girl, Alex Consani, returns for the new Jacquemus winter collection campaign titled ‘Winter Retreat,’ just in time for the harsh winter months. Known for their pervasive campaigns, vibrant styles, and audacious statements, the two icons are simply a match made in heaven! Jacquemus’ collection is bold and brilliant, with a modern twist, encapsulating the winter season in traditional designer style.


Spotlighting a limited-edition collection, the campaign showcases a collection of must-have ready-to-wear pieces and accessories for the holiday season. The Jacquemus collection offers comfy, monochromatic beige, cream, and white pieces, ideal for capturing a snug and chic look. Combine this with the range of winter must-haves like scarves, gloves, and beanies, and you’ll have everything needed to embrace winter in style and warmth. Shot by multi-disciplinary artist Lisa Jahovic, Consani is captured in a beautiful light, displaying the iconic and stylish pieces Jacquemus is distinctively known for. The brand is shown in a new light, making the collection stand as a statement on its own.

The collection sees the return of many classic items, revamped in true Jacquemus style, with new shapes on iconic designs like Rond Carré, Le Bisou, and Le Rond making a comeback with soft fabrics and new seasonal shades. The Le Rond is crafted with soft leather and outlined with shearling. Le Bisou comes as a shoulder bag silhouette and a daring chain, with options of silver, red, and black. Possibly the star of the show, the Rond Carré is available in full shearling as a clutch bag or its new medium silhouette. The collection displays a complete winter wonderland of comfort and fun, and Consani’s natural, sleek, and polished look makes her the perfect model to showcase these new redefined looks.

Nominated for the Fashion Awards 2024 Model of the Year, inspiration to many, Alex Consani successfully encapsulates the playful campaign in her true Gen-Z style. Consani’s confident and vibrant personality completes Jacquemus’ winter collection; she wears the clothes in a style and manner which makes them seem effortless and sophisticated. It’s clear to say that the clothes aren’t defining her; she’s defining them.