State of Fashion 2021 Report

2020 has, to put it mildly, altered the very fundamental behaviours of the world and the fashion industry is no exception. The nature of the pandemic, which required everyone to halt outdoor socialising, put a significant strain on fashion companies. The Business of Fashion has released 5 yearly reports, titled ‘The State of Fashion’ regarding- surprisingly-the state of fashion in the world. Their aim in doing so is to ‘provide an authoritative annual picture of The State of Fashion’. By identifying the business trends and global themes of the year, their report helps to track the ways in which fluctuations in the world economy feed through into fashion and project how businesses in the industry should adapt if they hope to survive.


Inevitably, their report this year is of particular interest given the uncertainty that the following year might bring, economically and even culturally. The pandemic has not only halted our immediate need for fashion by restricting our social lives to the parameters of the sofa paired with pyjama bottoms but perhaps also changed the way we interact with
fashion. I doubt I was alone when my mindless perusing of online fashion retailers was tainted with guilt, whilst headlines were consistently inundated with climbing death tolls and health services at breaking point. Not only, but simultaneous reports of worker exploitation in a clothing factory in Leicester, which supplies Boohoo, did nothing to quell said guilt.

Nevertheless, the report does suggest that there is a light at the end of the tunnel for the industry and that, with the right strategy plans, this year has provided them with an opportunity to develop further in line with consumer values and ethical practices.

Overall, the industry reported a 90% decline in profit in 2020, with three-quarters of listed companies reporting losses. A seemingly permanent change in ‘normality’ after this year means that more bankruptcies can be expected, accompanied by increased shop closures and job cuts thanks to the shift to digital shopping. Even some of the biggest fashion companies of the world are vulnerable to the effects of the pandemic, a notable example
being Arcadia, owner of high street names like Topshop and Dorothy Perkins.

However, despite the bleak economic projections that the report remained upfront about, a silver lining presents itself in the business opportunities now open for companies to play to their advantage. The report identifies the ethical trajectory consumers are moving towards and encourages companies to align closer to these values in order to maintain demand. That
in fact, because of the pandemic, companies are being pushed to think from a consumer point of view and prioritise ethical and sustainable commitments.


Nevertheless, the shift towards sustainability still has some progress to make. The report surveyed fashion executives, only 10% of whom felt that ‘sustainability’ would be the biggest opportunity for the fashion industry in 2021. Unsurprisingly, ‘digital’ opportunities were identified by 30% of executives, likely thanks to its highly lucrative and ubiquitous nature. There is still progress to be made regarding corporate mentality on the profitability of sustainable fashion.


The bottom line of the report? Companies must remain agile when strategizing for the year ahead and use the ‘new normal’ that the pandemic has created to their advantage. It encourages tailored, but bold approaches where possible. Companies that shy away from embracing head-on the opportunities of the pandemic may suffer the most. Read the report in full here.

Aaron Philip: Uniting the Industry

Earlier this year, Moschino announced the face of their Fall/Winter 2020 campaign as Aaron Philip. 

For Philip, a black transgender and disabled model, this is her first high fashion modelling campaign. For the disabled, black and LGBTQ+ communities, this is a momentous campaign signalling a change in the fashion and beauty industry.

But this is not Aaron’s only major industry-breaking first. In 2018, she became the first black, disabled and transgender model to sign with a major modelling agency, Elite Management. 

Having landed her first magazine cover in June 2019 for Paper magazine, in which she was interviewed by none other than Naomi Campbell, she has quickly become a name to remember in the modelling world. That year, Philip also featured in Miley Cyrus’ music video for ‘Mother’s Daughter’.

Even before her modelling career, Philip was outspoken about her experiences growing up in the Bronx as a teenager diagnosed with quadriplegic cerebral palsy; she published an autobiography ‘This Kid Can Fly: It’s About Ability (Not Disability)’ at just 14 years old. 

Aaron has continued to actively champion disabled and trans representation and rights among her large social media following. In a NowThis Entertainment interview, she said ‘I want to get signed to a modelling agency…because there’s such little representation for disabled bodies, people with disabilities, and black, trans women and femmes, and non-binary people in general. And somehow, I’m at the intersection of all of that and not once have I seen myself properly represented.’

Philip is spearheading the fight for increased representation for often marginalised communities and forcing the fashion industry to confront its prejudices about what is considered “beautiful”. In the black and white images for the campaign, Aaron stares strikingly at the viewer, forcing them to directly address their own prejudices – all whilst channelling a ‘sexy, alien Marie Antoinette’.

Her partnership with Moschino is a significant milestone in a journey for redefining mainstream fashion, both within the everyday, as well as in high fashion houses. Aaron gives those who are often underrepresented in many areas of society- not just fashion- a voice through which they can be heard. She holds the door open for millions of others who are marginalised, paving the way for more opportunities. In a world marred by division and prejudice, Aaron Philip brings unity, hope and couture.

The Continued Commercialisation of Black Culture: 200 Years On

Within the last few years, an increasing trend among white women to appropriate features typically seen on Black women has become apparent. Features such as larger lips, bums and wider hips and certain hairstyles are being replicated in white women and are now firmly situated as a benchmark for modern beauty standards. Features for which Black women’s bodies have been policed and frowned upon for generations have been transplanted onto white women to be celebrated, idolised and lusted after. 

The hypocrisy is blatant; there is disdain for Black features on Black women, but these features get swept up into trends and fads, processed out of their Blackness and handed back out for white women to pick and choose from as they wish. In some cases, this appropriation of Black features and Black culture even renumerates white women who have a large enough following. 

This phenomenon in the UK, unsurprisingly, largely comes from Britain’s colonial past. During the early 1800s, a South African Khoekhoe woman known as Sarah Baartman, was brought over to Britain and toured around the country, as part of an attraction for a “freak show”. At the time, the colour of her skin and her larger buttocks were seen as unusual and her features were paraded around for her promoters to capitalise on. Even more than 200 years later, the appropriation of black females continues to occur.

Here, it is important to draw the distinction between appreciation and appropriation. Maisha Johnson, from Everyday Feminism defines cultural appropriation as ‘when other people take elements of traditionally Black culture without knowledge of or respect for what it means to Black folks’. Appreciation, however, would protect the ownership of a culturally specific feature and avoid profiting from the infringement of someone else’s culture. LeRhonda Manigault-Bryant, a professor of Africana Studies at Williams College, argues that giving credit for a feature that is being used is also vital to the distinction between appropriation and appreciation, since ‘in academic communities, we would call that plagiarism… We should truly get in the business of paying honour and homage where it’s due’.

One of the best examples of this? The women of the Kardashian family (this wouldn’t be an article about Black appropriation without a shoutout to these ladies). The sisters did not only build their personal brand of aesthetic on appropriation, but have influenced millions of other women into seeing it as is acceptable to do the same. Countlessly, they have worn hairstyles made for black females and rebranded them as their own without accrediting the culture it was taken from. Whilst their success as businesswomen should be applauded, the marginalisation and appropriation of other minority women, should not be a by-product of their fame. The continuous enlargement of their lips and buttocks’ which have contributed to their fame are now two of the most common aesthetic procedures done by women both in the US and the UK. In 2015, after Kylie Jenner admitted to having had lip filler, demand for the procedure in clinics in the US increased by 70%.

The oppression that exists within the appropriation of Black female features and culture is becoming more and more pervasive in society and continues to be upheld by those who have large platforms that come with significant amounts of influence. It is therefore important to understand the difference between appropriation and appreciation and allow Black women, as well as other minorities, to own and celebrate their cultures without risk of it being unjustly taken away from them.