Sober Curious: The Rise of Non-Drinkers

You may not have heard of the term “sober curious” before, but it is much more than a mere trend. Being sober curious refers to the conscious choice to re-evaluate your relationship with alcohol. The rise of non-drinkers has become a popular movement that resonates with Gen-Z, reshaping how the student community is socialising and finding balance in their busy worlds.

Alcohol has been a social staple for generations, entwined as a social lubricant. It’s seen as a way to have fun, meet new people, and forget the pressures of daily life. Especially at university, alcohol practically defines the social scene; parties, society gatherings, and even networking events seem incomplete without a drink in hand. It’s no wonder that alcohol feels like an inescapable aspect of life, almost a prerequisite for fitting in.

But Gen Z is breaking this mould with the sober curious movement. Recognised as the most socially aware generation, young adults today are taking a step back to question the purpose of alcohol and the impacts it has on our lives. The movement doesn’t necessarily mean quitting it entirely, but is about consuming mindfully and being aware of this dependent relationship. From university socials to Friday night plans, more young people are swapping out pints for alcohol-free alternatives, signalling a shift towards a new way of socialising. This more mindful approach to drinking could mean Gen Z is on track to become the most sober generation in recent history.

The motivation for this change is complex, but studies hint at an emotional shift. According to Google research in 2019, a striking 41% of Gen Z associated alcohol with feelings of “vulnerability” and “anxiety”.

For many, alcohol is only a temporary escape, amplifying stress and loneliness long term. The cost of drinking- both financially and emotionally- has made many reconsider the role it plays in their lives. Amid today’s financial pressures and the relentless world of social media, unwinding looks different for us now. It might mean a quiet night in, a digital detox, or hanging out with friends. Meanwhile, alcohol has become another expense and, in a challenging economy, many young people just can’t justify the cost anymore.

Sober curiosity isn’t about forcing a radical change; it’s about choice. It’s about empowerment and asking: do we really need alcohol to unwind, or could there be other ways to reclaim our emotions in a healthy way?

So, if you’re feeling curious about sober curiosity, know that you’re part of a movement. It’s an opportunity to redefine how we take care of ourselves, proving that sometimes, less is actually more.

Words by Malak Hawashin