Alex Consani: Stuns in Jacquemus New ‘Winter Retreat’ Campaign

Our favourite IT girl, Alex Consani, returns for the new Jacquemus winter collection campaign titled ‘Winter Retreat,’ just in time for the harsh winter months. Known for their pervasive campaigns, vibrant styles, and audacious statements, the two icons are simply a match made in heaven! Jacquemus’ collection is bold and brilliant, with a modern twist, encapsulating the winter season in traditional designer style.

Spotlighting a limited-edition collection, the campaign showcases a collection of must-have ready-to-wear pieces and accessories for the holiday season. The Jacquemus collection offers comfy, monochromatic beige, cream, and white pieces, ideal for capturing a snug and chic look. Combine this with the range of winter must-haves like scarves, gloves, and beanies, and you’ll have everything needed to embrace winter in style and warmth. Shot by multi-disciplinary artist Lisa Jahovic, Consani is captured in a beautiful light, displaying the iconic and stylish pieces Jacquemus is distinctively known for. The brand is shown in a new light, making the collection stand as a statement on its own.

All pictures are from @jacquemus via Instagram.com

The collection sees the return of many classic items, revamped in true Jacquemus style, with new shapes on iconic designs like Rond Carré, Le Bisou, and Le Rond making a comeback with soft fabrics and new seasonal shades. The Le Rond is crafted with soft leather and outlined with shearling. Le Bisou comes as a shoulder bag silhouette and a daring chain, with options of silver, red, and black. Possibly the star of the show, the Rond Carré is available in full shearling as a clutch bag or its new medium silhouette. The collection displays a complete winter wonderland of comfort and fun, and Consani’s natural, sleek, and polished look makes her the perfect model to showcase these new redefined looks.

Nominated for the Fashion Awards 2024 Model of the Year, inspiration to many, Alex Consani successfully encapsulates the playful campaign in her true Gen-Z style. Consani’s confident and vibrant personality completes Jacquemus’ winter collection; she wears the clothes in a style and manner which makes them seem effortless and sophisticated. It’s clear to say that the clothes aren’t defining her; she’s defining them.