Emma Chamberlain x Warby Parker: A Decade in the Making
Ten years ago, Emma Chamberlain walked into Warby Parker’s Hayes Valley shop with her dad for the very first time. Not only did she buy her very first pair of glasses, but this trip sparked a lasting relationship with the eyewear brand, that has now resulted in two collaborations
This being her second collaboration with the brand it introduces four distinct frames, each inspired by Emma’s unconventional fashion sense and iconic eras of the 20th century, from the 1960s to the 1990s
The Frames
As anticipated, the collection offers four designs, each conceived and designed by Emma Chamberlain –
Emma: A subtle yet memorable nod to the ’60s, this chic design is perfect for everyday wear, balancing vintage charm with versatility.
Johnny: Bold and oversized, this statement frame is described by Emma as “an on-demand disguise.”
Patty: “Playful but sleek”, this rectangular frame whispers sophistication with a
touch of drama.
Frances: a timeless oval silhouette inspired by the ‘90s, this frame offers understated elegance.
Price-wise, all frames start at $95 and are made from hand-polished cellulose acetate. The collection also features cases and lens cloths that feature original illustrations by UK artist Isabella Cotier, making each purchase a functional work of art.
The Collaboration and Campaign
This partnership is more than just a fashion statement. Neil Blumenthal, Warby Parker’s co-founder and CEO, highlighted Emma’s unique design perspective:
“Emma brings an elevated design point of view that remains approachable.”
By combining different eras and adding her personal touch to the designs, Emma’s
the collection manages to reach different and diverse audiences. The accompanying ad campaign showcases Emma in playful, everyday scenarios—baking, roller skating, driving a toy car, and even parallel parking – all while wearing her various designs.
A Vision for Change: Charity
Beyond Emma’s and the brand’s immaculate aesthetic, this collaboration highlights Warby Parker’s commitment to social impact through the “Buy a Pair, Give a Pair” program. To date, on a global scale, this initiative has donated more than 15 million pairs of glasses to those in need. For every pair sold, the company provides a pair to those who lack access to eye care, addressing a critical issue affecting nearly a billion people worldwide.
Collaborating with non-profits like VisionSpring and the LV Prasad Eye Institute, Warby Parker ensures these donations create a meaningful change. These organizations provide affordable eyewear, vision screenings, and training for community health workers. Warby Parker has also established the “Warby Parker Impact Foundation”, which advocates for wider access to vision care and partners with organizations to offer sustainable solutions. This foundation is independent but aligned with the company’s vision to make quality eye care accessible for all.
The Warby Parker Impact Foundation also offers an opportunity for individuals to contribute directly to its mission through the foundation’s website.
“The Warby Parker Impact Foundation is a public charity dedicated to helping people overcome the barriers that prevent them from receiving quality vision care. Any contribution you make supports our initiatives to provide vision services to people in need.”
Why It Resonates
Emma was a loyal Warby Parker customer long before becoming a designer and ambassador for the brand. Her collection is not just about eyewear – it’s about storytelling, individuality and making a positive impact. By combining retro influences with a modern twist, Emma Chamberlain and Warby Parker encourage fans to embrace their unique style while supporting a greater cause.
